Giggle Fangs

Giggle and Hoot show music clip

agency: ABC

director: Alex Dron

producer: Amy Neave

He's a B-B-B-B-Bat!

Hugely important to all concerned was ensuring that Giggle Fangs remained resoundingly “not scary”, so we upped the cuteness levels to 11 and devised a delicate mix of 3D, 2D and naïve styles to soften any frightening edges. Working closely with the team at ABC Kids (who know best what their dedicated and hyper-critical audience want) allowed us to tap into a wealth of brand nous, essential for such an anticipated character unveiling as Giggle Fangs.

 

Which is not to say it wasn’t the most fun we’ve had animating in ages – cause it was.

Related Tags

2D
CGI
character animation
illustration
TV
content
online
music video
broadcast design
Alex Dron
Amy Neave
3D
promo

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